The first place that customer's eyes are searching for, after he is placed on his seat in any restaurant is "the menu board". Any restaurant's core purpose is to serve food and it is the main purpose every one goes there for. Menu board therefore, becomes the most targeted sight of all the customers who come and dine.
There are few ingredients what you menu box must be having.
1 It must be distinguishable and must be placed at the place where its visibility is maximum. Mostly menu boards are placed above the counter in order to serve the same purpose.
2 Secondly, menu board must present all of the cuisines restaurant is offering, preferably with the price written on it.
3 It must be distinctive with the restaurant's logo printed on it.
There are three types of menu boards. The most famous among all is the PVC or Vinyl based menu boards. In these boards menu is printed digitally on a vinyl sheet. This vinyl sheet is then placed on a board. That board has the lights, either inside or outside the box in order to enhance the visibility of the board. However, few restaurants are using vinyl sheets only to serve the purpose of Menu board.
Second type is spectacular Menu boards, in which lights are used to instead of PVC or Vinyl sheet.
The third type of Menu boards is the digital menu board. This menu board is relatively new and a digital screed installed with pre coded information is used to serve the purpose. Digital menu boards, because of moving images and great picture quality are rated better as compare to other menu boxes. Digital menu boxes have more visibility and their reach is maximum. However, they have more (but one time) cost attached to them.
Menu board can also be used as a very efficient marketing tool. Along with all other media options, your menu board can serve the communication purpose well. As it is sure that anyone who will visit the restaurant will look at the menu board for once, therefore, the reach of the advertising messages will be enhanced if they are displayed on it. Secondly, you must be conscious about the quality of your menu board. Your menu board can be used very effectively in order to increase your sales however; it can detract your customers if it is of inferior quality.
There are three main purposes that your menu box must fulfill. First of all it must be capable of influencing your customers to stand up from their seats in order to order something; you can do it very easily by promoting the daily specials. Secondly, your menu board can lead your customers to high priced dishes. However, it requires little attention and understanding of your customers. In the end your menu board must be of good quality in order to enhance the image of your restaurant. It could be done by installing digital displays and by adding daily menu details in the menu board.
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