Lucky jeans is a popular Denim brand which is based in California, United States. The brand was founded by Barry Perlman and Gene Montesano. It was started as a subsidiary line of Liz Clairbone Company. They also produce other clothing lines like sportswear, T-shirts, active wear, outwear as well as many others. The company has about 150 stores in US, Europe, and Asia.
Lucky is one of the main products of Denim which makes about 60% of the total business. The jeans have four leaf clovers on both sides of the back which has the phrase 'Lucky You'. The brand has a range for both men and women. All its products are manufactured in the United States and are all hand made. The company started in the year 1990 and has become one of the most popular Denim brands in USA.
The brand mainly stands for free thinking, individual style and having an authentic feeling. The main features are that they are great fitting and are vintage inspired denims. The jeans also have the theme of rock 'n 'roll with some trademark sense of humour. The lucky brand instantly gained popularity due to its great fit and authenticity. The 'lucky you' phrase is one of the unique selling point of the jeans. The brand was built by Gene and Barry with irrefutable attitude as well as vision without any compromise.
They have a long list of celebrity following. Some of the fans include; Brad Pitt, Ben Affleck, Gwyneth Paltrow, Halle Berry, Jennifer Love Hewitt, Salma Hayek and many others. They also work with various wardrobe departments in Hollywood and has been featured in many TV shows like Ugly Betty, Scrubs, CSI, 'How I met your mother' to name a few. It has become a global brand name and there are stores all over the world including Hong Kong, Canada and many other places.
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